What Is A Market-Driven, Customer-Centric Approach, Anyway?

Posted by Chuck Bruney on Sep 30, 2018 11:18:52 AM

"Winning organizations always work from the customer back  to ensure everything that goes on in their companies is driven by what their target customers want and need."

 Chuck Bruney, Founder & CEO, Align fsc, Inc

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Topics: Big M Marketing, Organizational Effectiveness, Marketing Research, Segmentation, culture integration, high-performance culture

It's Planning Season.  Bankers, "Take The Wheel!"

Posted by Chuck Bruney on Sep 19, 2018 11:47:16 AM

Too many banking leaders think time spent on strategy is wasted.  What's needed is a process -- a system.  In this blog post, I'll show you how to create one, step by step.  Trust me, it works!

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Topics: Organizational Effectiveness, Strategic Marketing

Your Acquisition Clock is Ticking... Are You Getting Your Money's Worth?

Posted by Chuck Bruney on Sep 4, 2018 12:08:24 PM
 

You’ve cobbled together two distinct organizations with widely different histories and competencies. And, that’s largely because they operate in very different kinds of markets that have presented unique opportunities and challenges. From these differences come two very different cultures.

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Topics: Organizational Effectiveness, Leadership, high-performance culture, M&A, Financial Services Industry, Strategic Marketing, Growth, Community Bank, acquisition, Banking, Bank marketing, ROI

U.S. Consumers Open 52 Million Credit Accounts in Q4 2016 ... Up 2.9% from Q4 2015!

Posted by Tom Frank on Apr 17, 2017 8:00:00 AM

On a quarterly basis, Align professionals take a close look at the U.S. consumer credit market size and growth -- by credit product type, type of lender and borrower risk.  For the fourth quarter of 2016, we saw some notable trends:

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Topics: Business Intelligence

Hey Bankers, Do You Want to Connect with Millennials?

Posted by Chuck Bruney on Oct 21, 2016 2:18:09 PM

 

 

Picture this...  I was having dinner the other night, and I turned around and saw a table of young folks that were behaving exactly like the millennials in this picture. I bet you've had a similar experience.

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Topics: Customer Experience Management, Segmentation, Strategic Marketing

Regaining Customer Intimacy

Posted by Chuck Bruney on Oct 12, 2016 11:16:01 AM


One particularly important outcome of the market dynamics of the last twenty plus years is that consumers are no longer to their banks.  Instead, they are shopping for value and transferring large portions of their finances from one provider to another with little concern for fidelity.  And, why not?  They have a wider array of choices than ever before from an expanding and diverse pool of capable providers (e.g., Fintech companies) who are transforming themselves into convenient, lifestyle-oriented partners.  What’s more, the situation is getting worse.  As a result of the product, delivery marketing and service shortcomings, bank customer satisfaction ratings have been plummeting.

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Topics: Alignment

Culture Isn't Something You Fix

Posted by Chuck Bruney on Apr 26, 2016 11:19:46 AM

In the April 2016 edition of the Harvard Business Review (HBR), Jay W. Lorsch and Emily McTague suggest that culture isn't something that you "fix;" rather "cultural change is what you get when you put new processes or structures in place to tackle tough business challenges."*

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Topics: Organizational Effectiveness, Leadership, culture integration, high-performance culture, culture, Alignment

Happy Holidays!

Posted by Chuck Bruney on Dec 17, 2015 5:22:51 PM

As we enter our 10th year, we realize this milestone was made possible by the support of clients, friends, and associates like you. We offer our thanks, and wish you much peace and great joy during this holiday season and throughout the New Year.

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Topics: Financial Services Industry, Consultants

An Attitude of Gratitude

Posted by Calvin Johnson on Nov 25, 2015 7:30:00 AM

As each of us prepares to celebrate the Thanksgiving holiday this week, we at Align would like to take this opportunity to express our gratitude to the readers of this blog.

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Topics: Leadership

The Foundation of A High-Performance Culture Is A Market-Driven, Customer-Centric Approach

Posted by Chuck Bruney on Nov 23, 2015 3:15:46 PM

 

In my recent post, How Leading Banks Build High-Performance Cultures, I discussed the five key components crucial to building a high-performance culture in your organization.

This series was crafted to help you understand that building a high-performance culture takes more than merely "better communication" or a "touchy-feely" training program. It takes a concerted effort and intense leadership committed to championing the cause and seeing it through. It doesn't happen over night. And it is often messy  which is why so many community banks are still struggling with the concept. But keep in mind that once it is achieved, a high-performance culture can pay huge dividends for your customers, employees and shareholders. At the end of the day, it’s definitely worth the effort!

Today, I’d like to focus specifically on the first of those key components: A market-driven, customer-centric approach.

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Topics: Marketing Research, high-performance culture